Urgent: Key people leave without warning. Every week of delay is knowledge that may never be captured. Start Extraction →
73% of luxury wellness clinics have no documented methodology.
We extract the founder's wisdom before it walks out the door.
This page shows how we systematise founder knowledge for luxury wellness organisations. You'll see the problem of tacit expertise, the method we use to extract it, a synthetic case study, and what the engagement delivers. Everything here demonstrates our approach — the same process we'd apply to your organisation.
The founder knows. The senior practitioners sense it. But nowhere is it written. When the visionary steps back — whether by choice, illness, or the simple passage of time — the method walks out with them. Decades of clinical intuition, thousands of client interactions, the subtle art of reading what a client really needs: all of it lives only in observation and practice, never articulated.
Your founder can feel what clients need. They've never had to explain it because their presence was always enough. Now they're planning to step back, and the questions their successor asks reveal how much was never said.
Each location, each new hire, develops their own interpretation. Without a codified methodology, the approach fragments with every expansion. What made the original clinic special becomes diluted across the portfolio.
No protocol exists for transmission. The next generation inherits buildings, equipment, brand assets — everything except the knowledge that made it all valuable. The methodology dies with its creator.
Traditional knowledge capture fails because it only reaches the surface: the documented procedures, the written protocols. These represent perhaps 15% of what makes a methodology work.
The real value lives deeper. Tacit knowledge — the instincts, the pattern recognition, the "I just know" — accounts for most of what makes expertise valuable. And beneath that, embodied knowledge: the things practitioners do without conscious awareness, learned through thousands of client encounters.
Most consulting creates procedure manuals that miss the point entirely. They document what should happen, not why the founder does what they actually do. The gap between procedure and practice is where the methodology lives.
Typical distribution of founder expertise in wellness organisations
Our approach uses Data Socialisation — treating AI as a substrate where your documents, transcripts, and expertise can converse with each other. Instead of static interviews, we create a dynamic environment where contradictions surface and coherence emerges.
Learn about Data SocialisationWe absorb everything: documents, videos, transcripts, historical materials
High-trust conversations that surface the logic beneath the instinct
Fragments placed in conversation within the AI substrate
The methodology crystallises into transmissible form
Successors can converse directly with the codified wisdom
Dr. Marguerite Vidal spent 35 years developing her integration of thalassotherapy with nervous system regulation. Three locations across the French Riviera. Clients including royalty, tech founders, and Hollywood elite. And nothing written down beyond basic treatment protocols.
The situation: At 71, Dr. Vidal began discussing succession. Her chosen successor — a brilliant practitioner she'd trained for fifteen years — asked questions that revealed the depth of the problem. "How do you know when to shift from detoxification to nervous system work?" Dr. Vidal could demonstrate it. She couldn't explain it.
What we extracted: Over 14 weeks, the Succession engagement surfaced 847 distinct clinical decision points, 23 core therapeutic principles, and the complete epistemological architecture underlying the Vidal Method — all from conversation, observation, and the careful orchestration of data socialisation.
The outcome: Her successor can now converse with the methodology itself. The Codex speaks with Dr. Vidal's clinical voice, holds her accumulated judgment, and can guide the next generation of practitioners. The founder's wisdom persists beyond her physical presence.
The Codex isn't a manual. It's a living knowledge substrate that holds your methodology in transmissible form. Successors and practitioners can converse with it directly — asking questions, exploring edge cases, understanding the reasoning behind clinical decisions.
Learn about the Codex conceptThe complete systematisation of your therapeutic approach: principles, decision frameworks, treatment sequencing logic.
Character instructions that allow AI systems to speak authentically as your methodology, preserving the founder's clinical voice.
Training frameworks for onboarding new practitioners into the methodology. How to use the Codex for learning and reference.
An AI-ready knowledge base that successors can converse with directly, exploring the methodology through dialogue.
Knowledge extraction at this depth requires more than technical skill. It requires someone who can build genuine rapport with founders, understand the subtleties of clinical practice, and notice the gap between what's said and what's actually done.
An Operator is part interviewer, part analyst, part translator between human expertise and AI substrate. They don't just record what founders say — they surface what founders have never articulated.
This human judgment is irreplaceable. AI provides analytical power; the Operator provides the insight that transforms scattered knowledge into coherent methodology.
Meet the Operator roleThe methodology your founder spent decades developing is the core asset of your organisation. Without systematisation, it disappears when they do. This engagement preserves that value for the next generation.
Scope varies with: number of locations, complexity of methodology, depth of founder involvement, and timeline requirements. Most engagements complete within 12-16 weeks. For organisations with multiple founders or highly complex clinical approaches, longer timelines may apply.
Discuss Your Engagement
We don't write manuals. We build knowledge substrates.
The founder can finally step back without the method disappearing.
